Customized coatings in the gravure process refer to specially formulated coatings that are tailored to meet specific requirements and desired outcomes in gravure printing. These coatings are designed to enhance the appearance, protection, and functionality of printed materials. Customized coatings offer a range of benefits, such as improved gloss or matte finishes, increased durability, scratch resistance, chemical resistance, or unique visual effects like metallic or textured finishes. They can also provide functional properties, including anti-static, anti-microbial, or moisture-resistant characteristics. The customization of coatings in the gravure process allows printers to address the unique needs of their clients and achieve optimal results for their specific applications. By collaborating closely with coating manufacturers, printers can develop tailored coatings that address challenges and deliver exceptional performance. Customized coatings play a crucial role in adding value, enhancing aesthetics, and meeting the diverse requirements of gravure printed products, including packaging, labels, and other high-quality materials.